BLUE SKY THINKING

BLUE SKY THINKING IS... When group of individuals get together with an empty piece of paper/whiteboard. hang read the brief, any thoughts, words and colours are written down. NO IDEA is discounted/criticised.

we would probably be more likely to drop the pop it shoe since we ant actually making the design, only advertising it.

a good thing to develop is the 'fazseal of approval'/ amount us references since those are very popular with the s=age range of 8-14 at this time. the only problem is that it might age very quickly