ANALYSING THE BREIF AND POTENTIAL PROBLEMS

 REQUIREMENTS

video

• short promo video
• between 20-40 seconds
• audience 8-14
• include range od footwear, the name, logo and contact details, shots of the audience in the street, a range of camera angles, minimum of four clips, uptodate background music.

website

• reflect the advert
• easy  to use/ navigate
• young appeal

POTENTIAL PROBLEMS

Designer footwear for kids, also has to be high end but still fun for kids.

young actors are more unreliable

5 weeks is a quick turnaround

has to appeal to adults in SOME way

cant show kids in danger

targeting an established brand to a whole new audience

crouded market

the only thing the target audience has that's consistent is age.

marketing to 8 to 14 yearolda

mask

fortnight

certified by fredd7y fazbear

long, colourful