Unit 2 - Pre-production and Planning

project management software usually contains task allocation- breaking the project down to allocate specific people on the project scheduling-the whole project can be scheduled with specific tasks, they can be put together to create the overall project by the deadline ADVERT PREPROD SWOT BREIF blue  sky thinking moodpboard storyboard script casting  costumes makeup rehearsal/script readings idea pitch continuity feedback time PRODUCT makeup location set up/prep filming POST editing cgi\overdub WEBSITE PRE blue sky thinking mind maps site maps mood boards page mock up PROD building the functionality of th website

 TERGET AUDIENCES ETHNIC GROUPS. Grouping people who identify with each other on the bsis of shared attributes that distinguish them from other groups. migration and the internet are important factory

 whats good about a mid map? easy to expand/develop ideas can make links between ideas whats good about a moodboard visualisation of ideas. colour scheme, fonts etc. s-strwanths w-eaknes o-opperyunities t-threats its very easy to misinterpret the client breif STRENGHTHS- good features of the client product,breif concept and your team. Things you can use to your advantage. WEAKNESSES-Shortcomings of the client, product,breif concept and your tea. things to work around/find solutions too. OPPORTUNITIES-Anything existing in the wider world that you can take advantage of. THREATS-Anything existing in the wider world that poses a problem. Together they make up SWOT SWOT analysis of the BREIF. STRENGTHS- The shoes appeal to a large majority (8-14s) some equity if its an established brand WEAKNESSES- the breif has a lot of information (the range, the name, the logo, the contact details, the target audience, a range of camera angles, a minimum of 4 clips, up Tod ate and appealing.) in 20-4...

 4 types of breif requirements implicit open constraint explicit

BLUE SKY THINKING IS ... When group of individuals get together with an empty piece of paper/whiteboard. hang read the brief, any thoughts, words and colours are written down. NO IDEA is discounted/criticised. we would probably be more likely to drop the pop it shoe since we ant actually making the design, only advertising it. a good thing to develop is the 'fazseal of approval'/ amount us references since those are very popular with the s=age range of 8-14 at this time. the only problem is that it might age very quickly