Unit 2 - Pre-production and Planning

project management software usually contains task allocation- breaking the project down to allocate specific people on the project scheduling-the whole project can be scheduled with specific tasks, they can be put together to create the overall project by the deadline ADVERT PREPROD SWOT BREIF blue  sky thinking moodpboard storyboard script casting  costumes makeup rehearsal/script readings idea pitch continuity feedback time PRODUCT makeup location set up/prep filming POST editing cgi\overdub WEBSITE PRE blue sky thinking mind maps site maps mood boards page mock up PROD building the functionality of th website

 TERGET AUDIENCES ETHNIC GROUPS. Grouping people who identify with each other on the bsis of shared attributes that distinguish them from other groups. migration and the internet are important factory

 whats good about a mid map? easy to expand/develop ideas can make links between ideas whats good about a moodboard visualisation of ideas. colour scheme, fonts etc. s-strwanths w-eaknes o-opperyunities t-threats its very easy to misinterpret the client breif STRENGHTHS- good features of the client product,breif concept and your team. Things you can use to your advantage. WEAKNESSES-Shortcomings of the client, product,breif concept and your tea. things to work around/find solutions too. OPPORTUNITIES-Anything existing in the wider world that you can take advantage of. THREATS-Anything existing in the wider world that poses a problem. Together they make up SWOT SWOT analysis of the BREIF. STRENGTHS- The shoes appeal to a large majority (8-14s) some equity if its an established brand WEAKNESSES- the breif has a lot of information (the range, the name, the logo, the contact details, the target audience, a range of camera angles, a minimum of 4 clips, up Tod ate and appealing.) in 20-4...

 4 types of breif requirements implicit open constraint explicit

BLUE SKY THINKING IS ... When group of individuals get together with an empty piece of paper/whiteboard. hang read the brief, any thoughts, words and colours are written down. NO IDEA is discounted/criticised. we would probably be more likely to drop the pop it shoe since we ant actually making the design, only advertising it. a good thing to develop is the 'fazseal of approval'/ amount us references since those are very popular with the s=age range of 8-14 at this time. the only problem is that it might age very quickly

VIDEO  designer for children video- 20-40s  audience 18-14 ready to launch in 5 weeks shots of footwear range name  logo contact details shots of target audience in the street range of camera angles/shots/ lighting minimum 4 clips uptodate bg music-appeals to children WEBSITE reflects video stylistically reflects the company

  LEGAL ISSUE : something identified within a project that could lea to breaking a law. eg risk assessment. ETHICAL ISSUE : something that could lead to complaints

REVENUE : INCOME PROFIT :ALL MONEY MADE AFTER COSTS HAVE BEEN PLAYED FOR REVENUE STREAM :HOW THE COMPANY MAKES MONEY REVENUE STREAMS SPONSORSHIPS:  money paid in order for own brands to be associated with the final media production. can involve the placement of brand name or logo on the final product, or telling the viewer what the final product is. they may receive free merchandise. CROWDFUNDING:the product is promoted on social media networks (kickstarter) funded by public contributions. contributors can be offered some benefit for their contributions CORPORATE FINANCE: raising business money willing to invest in a project. investments must be paid back over long timeframes. ADVERTISING: monetary payments from brands and organisations in return for the placement of promotional material/pages eg adverts. this includes product placement. (when a brand pays to be in a tv show) FRANCHISING: the IP of an original product is licenced to other...

 REQUIREMENTS video short promo video between 20-40 seconds audience 8-14 include range od footwear, the name, logo and contact details, shots of the audience in the street, a range of camera angles, minimum of four clips, uptodate background music. website reflect the advert easy  to use/ navigate young appeal POTENTIAL PROBLEMS Designer footwear for kids, also has to be high end but still fun for kids. young actors are more unreliable 5 weeks is a quick turnaround has to appeal to adults in SOME way cant show kids in danger targeting an established brand to a whole new audience crouded market the only thing the target audience has that's consistent is age. marketing to 8 to 14 yearolda mask fortnight certified by fredd7y fazbear long, colourful